Hey, you! 🙂
I’m bringing today a current matter to discuss.
Jean Kilbourne is a cultural theorist. Since the 1960s, she has examined the ways women are portrayed in American advertising.
“Gradually, I began to see a pattern in the ads, a sort of statement about what it meant to be a woman in [American] culture.”
“The pressure on women to be young, thin, beautiful is more intense than ever before,” she says, citing the photo manipulation powers of Photoshop. These computer-altered images distort society’s expectations for the female body, encouraging both sexes to accept this as normal.
Watch the whole talk below: